Quotes About Design

Jony, too, would become a master of the approach, agreeing with Jobs's mantra: 'Simplicity is the ultimate sophistication.

Steve kept impressing on us that the design was integral to what would make us great,' said Schiller.

We are not interested in design statements. We do everything we can to simplify design.

The iPhone When we are at these early stages in design . . . often we'll talk about the story for the product—we're talking about perception. We're talking about how you feel about the product, not in a physical sense, but in a perceptual sense. —JONY IVE

But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.

We don't do focus groups—that is the job of the designer," said Jony. "It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design."12

But I believe life is an intelligent thing—that things aren't random.

When I die, my tombstone is going to say: "The Guy Who Hired Jonathan Ive"!

Some designers believe the more research you do, the better the solution," said Weaver. "I personally believe in common sense and intuition. Jonathan's strength was that he quickly grasped the essentials of a challenge, producing intuitive solutions, which were elegant, viable and had a sense of detail rare in one so young.

Estaba ampliamente aceptado que, después de Jobs, la persona más visionaria de Apple no era Cook, sino Jony Ive, el jefe de diseño.

If the education system in America tended to teach students how to be an employee, British design students were more likely to pursue a passion and to build a team around them.

impressed with a designer to the point of intimidation

It's not just what it looks like and feels like. Design is how it works.. the kind of detail that turns an ordinary product into an artifact

When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility.

Most people make the mistake of thinking design is what it looks like,

Design is not incidental to modern economies but integral; not a part of success but the heart of success; and not a sideshow but the centrepiece,

design students had lots of ego and very little talent. Jony

In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.

The iMac was also Jony's coming-out party, the first product that gained him public attention.

There is a notion in Britain of a T-shaped designer," Milton said, "one with depth of discipline in a single area but also a breadth of empathy for other areas of design.

Jony avoided styling his products to protect them from dating too quickly. "In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.

A person who designs buildings is called an architect, but in the case of Prufrock Prep a better term might be 'depressed architect.

An architecture that is not documented, and not communicated, may still be a good architecture, but the risks surrounding it are enormous. —RK

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.