Quotes About Design

The best, most elegant microinteractions are often those that allow users a variety of verbs with the fewest possible nouns.

a lack of clarity in the concepts used will lead to a lack of clarity in the questions posed, and thus also to a lack of clarity in the design of the experiments supposed to provide an answer to the questions.

Our design is so flawed, so take everything and fill the gaps with selfless love.

El arquitecto del invernadero

At some point in your life, if you're lucky, you get to design the way in which things evolve.

Wherever there is a design that is highly successful in a broad range of similar environments, it is apt to emerge again and again, independently - the phenomenon known in biology as convergent evolution. I call these designs 'good tricks.'

Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." —PAOLA ANTONELLI, curator of architecture and design, Museum of Modern Art

It's easy to dismiss design - to relegate it to mere ornament, the prettifying of places and objects to disguise their banality. But that is a serious misunderstanding of what design is and why it matters - especially now.

Here's Ohga: "At Sony, we assume that all products of our competitors have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace.

Mastery of design, empathy, play, and other seemingly "soft" aptitudes is now the main way for individuals and firms to stand out in a crowded marketplace.

Design—that is, utility enhanced by significance—has become an essential aptitude for personal fulfillment and professional success

Ponder that humble toaster. The typical person uses a toaster at most 15 minutes per day. The remaining 1,425 minutes of the day the toaster is on display. In other words, 1 percent of the toaster's time is devoted to utility, while 99 percent is devoted to significance. Why shouldn't it be beautiful, especially when you can buy a good-looking one for less than forty bucks?

Indeed, one of design's most potent economic effects is this very capacity to create new markets—whether for ring tones, cutensils, photovoltaic cells, or medical devices.

DESIGN IS a high-concept aptitude that is difficult to outsource or automate—and that increasingly confers a competitive advantage in business.

Buy a small notebook and begin carrying it with you wherever you go. When you see great design, make a note of it.

IDEO is one of the world's most respected design firms—the creator of everything from those fat-handled toothbrushes for kids to Apple Computer's first mouse to the Palm V. How do they do it? The secret would make an MBA squirm: Empathy. In the IDEO universe, great design doesn't begin with a cool drawing or a nifty gadget. It begins with a deep and empathic understanding of people.

In an age of abundance, appealing only to rational, logical, and functional needs is woefully insufficient. Engineers must figure out how to get things to work. But if those things are not also pleasing to the eye or compelling to the soul, few will buy them. There are too many other options.

The future belongs to a very different kind of person with a very different kind of mind – creators and empathizers, pattern recognizers and meaning makers, artists, inventors, and designers, storytellers, caregivers, consolers, and big picture thinkers.

Be sure to include the design of experiences as well—buying a cup of coffee, taking a trip on an airplane, going to an emergency room.

Know everything about the history of your profession and then forget it all when you design something new.

Design is a classic whole-minded aptitude. It is, to borrow Heskett's terms, a combination of utility and significance.

Design in its simplest form is the activity of creating solutions. Design is something that everyone does every day.

BMW's Chris Bangle says, "We don't make 'automobiles.'" BMW makes "moving works of art that express the driver's love of quality.

You are designed to want something that will hurt you. And you cannot help wanting it. You cannot stop wanting it. It is in your design. And when you finally find it, this thing will burn you up. This thing will destroy you.