Quotes About Procter & Gamble

I had the interesting experience of having lived and worked for six years in China with Procter & Gamble, and that just changes, I think, your whole perspective in living overseas and living in a country like China.

I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.

Case applied the two lessons he had learned at Procter & Gamble: make a product simple and launch it with free samples.

As Procter & Gamble's Chief Marketing Officer has said, "Marketing is a $450 billion industry, and we are making decisions with less data and discipline than we apply to $100,000 decisions in other aspects of our business.