Quotes About Interest

Your Customers Are Not Curious About You, They Are Curious About How You Can Solve Their Problem

People do not want to be enlightened about you (get to know you more) unless they are curious about you (you have something that can help them survive), and until they are enlightened about how you can help them survive, they will never commit.

let's explore what we need to do to help a customer be more interested in a brand.

Stage 1: Curiosity

Identifying our customers' problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

To do this, we must define the stakes. What's at stake in the customer's story if they do or do not choose to do business with us? If we've not defined the stakes, we've not made the story interesting.

It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.

Curiosity Is a Snap Judgment

Identifying our customers' problems deepens their interest in the story we are telling.

How Do You Get Past a Person's Curiosity Filter?

we are going to have to use words that pique our customers' curiosity.

Curiosity Isn't Enough

By talking about the problems our customers face, we deepen their interest in everything we offer.

the stuff you share on a first date should be short, enticing, and exclusively customer-centric.

while marketing puts the right words together to pique a customer's interest and close the deal.

one-liner makes people lean in rather than tune out at cocktail party.

Why do so many brands create noise rather than music? It's because they don't realize they are creating noise. They actually think people are interested in the random information they're doling out.

The more we talk about the problems our customers experience, the more interest they will have in our brand.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

Before knowing what the hero wants, the audience has little interest in her fate.

Story is the one thing that can hold a human being's attention for hours.

Where there's no story, there's no engagement.

we aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

I'M TRYNA SEE DA WHOLE TIDDY SON