Quotes About Red pen

He says Bezos takes a red pen to press releases, product descriptions, speeches, and shareholder letters, crossing out anything that does not speak simply and positively to customers.

I handed the test in five minutes before the end of the day. Mrs. Baker took it calmly, then reached into her bottom drawer for an enormous red pen with a wide felt tip. "Stand here and we'll see how you've done," she said, which is sort of like a dentist handing you a mirror and saying, "Sit here and watch while I drill a hole in your tooth.