Quotes About Psychographics

The work of Cambridge Analytica is not equivalent to traditional marketing. Cambridge Analytica specialized in disinformation, spreading rumors, kompromat, and propaganda.

So when you ask, "Is this business an Opportunity Worth Pursuing?" the only way to tell is to determine how many selling opportunities you have (your customers' demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers' psychographics).

how successfully you can satisfy the emotional or perceived needs lurking there (your customers' psychographics).

Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.

Not all Millennials think alike. A demographic is not a psychographic.

What's different with Cambridge Analytica and more broadly with social media is that you are the target. People want to harvest your information in as granular a way as possible in order to, like, create a picture, a complete picture of who you are, ultimately to either sell you things or make you believe things.

Psychographics speaks more to an attitude, a lifestyle.

The demographics and the psychographics show that there should be, over the longer term, a continued growth in the numbers of customers who will be shopping for luxury goods, both domestically - as well, international tourists come to the United States.

Customer segmentation is typically part of any good industry analysis, and choosing the customer(s) you will serve can be an important anchor in your positioning vis-à-vis the five forces. In the examples that follow, note how each reflects a different basis for segmentation: Walmart's segmentation was based on geography, Progressive's on demographics, and Edward Jones's on psychographics.