Quotes About Relevance

To me age is a number, just a number. Who cares?

He who has not the spirit of this age, has all the misery of it.

The person who insists on using yesterday's methods in today's world won't be in business tomorrow

There is no such thing as 'on the way out' as long as you are still doing something interesting and good; you're in the business because you're breathing.

Your brand is what people say about you when you're not in the room

Advertising in the final analysis should be news. If it is not news it is worthless.

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.

Business schools make a fortune forcing their students to take in a HUGE amount of information. The majority of it is theoretical. The majority of that is useless.

The most powerful concept in marketing is owning a word in the prospects mind.

Radio was supposed to die in 1945, when TV came along. It turns out that radio grew and grew, and it's a bigger business today than it has ever been.

You may not be interested in strategy, but strategy is interested in you.

Sell to their needs-not from yours.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Use of paper has continued to soar. It is as though paper is taking its revenge on the futurists - not that any futurist has ever lost business because of a wrong prediction.

We live in an age in which superfluous ideas abound and essential ideas are lacking.

When I was in the business as a young performer, it was a recognised fact that when you got to 60 you were out, because there'd be a new crop of comics coming up all the time, every 10 years or so.

The one who adapts his policy to the times prospers, and likewise that the one whose policy clashes with the demands of the times does not.

Listen for "Moments" — and Make it Personal

A firm's income statement may be, likened to a bikini-what it reveals is interesting but what it conceals is vital.

Visibility without Value is Vanity

During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their time and attention.

Don't just be everywhere, be everywhere that your clients are, where you matter most.

Active prospecting let's people know that they matter

A bad sermon is like a car wreck - everyone slows down to see what happened.