Quotes About Relevance

3.    Make sure your solution is connected to the problem you just stated. The one-liner has to be cohesive.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we "brand" ourselves into the public consciousness.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

anything that doesn't serve the plot has to go.

The key to going viral is to give people something very simple to think about and say regarding your products or services.

Y, recuerda: los mensajes sencillos y claros que son relevantes para tus clientes producen ventas.

If you quote a poem in a sermon today, some people think you are being mushy, but if you quoted one back in the day, people would have felt you were getting to the core of an idea, to the real, whole truth of it.

At StoryBrand we often get the question "But will it work for me?" To overcome this objection we put logos from a variety of companies on our site.

La esencia del branding es crear mensajes sencillos y relevantes que se puedan repetir una y otra vez, de manera que podamos «dejar nuestra marca» en la consciencia del público.

our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

Why? Because story is a trustworthy guide. And if there are not stakes in a story, there is no story.

define something simple and relevant their customers want and to become known for delivering on that promise. Everything else is a subplot that, after having delivered on the customer's basic desire, will only serve to delight and surprise them all the more.

Is it simple, relevant, and repeatable?

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

And remember: simple, clear messages that are relevant to your customers result in sales.

At the highest level, the most important challenge for business leaders is to define something simple and relevant their customers want and to become known for delivering on that promise.

blob of a desire that is so vague, potential customers can't figure out why they need it in the first place.

Do you think the penis ever gets tired?" Whose? Anybody's. I mean anybody with one. Does the penis ever just think: for God's sake pal, give it a rest? Or is it all: Woo-who!! Here we go again!

Smith. Jones. Who the fuck cares? It's not your real name anyway.

It makes absolutely no difference in the scheme of things whether all but a handful of people live or die. No more than the importance of a single flower, or blade of grass, or vegetable, or bird. It would make no difference if those men who held that ancient pass or that equally ancient fort had, instead, died of disease or old age or in a saloon fight. But it made a difference that they died where they did. It mattered. It justified their whole existence.

The power of television has nothing to do with its quality.

History is the record of what one age finds worthy of note in another.