Quotes About Relevance

The value is in the worth, not in the number.

Building your brand on quality is like building your house on sand. You can build quality into your product, but that has little to do with your success in the marketplace.

Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won't have a chance in the marketplace. And just how do you generate publicity? The best way to generate publicity is by being first. In other words, by being the first brand in a new category.

In our overcommunicated society, the paradox is that nothing is more important than communication.

the professionals who are opposed to advertising say it downgrades their profession. And it does. To advertise effectively today, you have to get off your pedestal and put your ear to the ground. You have to get on the same wavelength as the prospect. In advertising, dignity as well as pride goeth before destruction, and a haughty spirit before a fall.

A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary. This is the law of focus. You "burn" your way into the mind by narrowing the focus to a single word or concept. It's the ultimate marketing sacrifice.

Judged against eternity, how little of what agitates us makes any difference.

To grow interested in any piece of information, we need somewhere to 'put' it, which means some way of connecting it to an issue we already now how to care about.

Most of what makes a book good is that we are reading it at the right moment for us.

Most of what makes a book 'good' is that we are reading it at the right moment for us.

She said, 'He knows what I mean. Where did you get those shoes?' He said, 'They're training shoes.' She said, 'Training for what? Are you not fully qualified?' He said, 'If Jesus were alive today, Mrs Whittaker, I think you'd find these were the type of shoes he would be wearing.

As I see it,part of the art of being a hero is knowing when you don't need to be one anymore,realizing that the game has changed and that the stakes are different and that there isn't necessarily a place for you in this strange new pantheon of extraordinary people.

History seeks to be everyone's truth, but is limited by available facts. More

Every time somebody tries to go in and reinvent what we do, it always ends up being more about technology and sets, and flash and dash, forgetting the main thing, which is interesting people saying interesting, important things.

The limitation of the ethical phenomenon to its place and time does not imply its rejection but, on the contrary, its validation. One does not use canons to shoot sparrows.

The sermon has been reduced to parenthetical church remarks about newspaper events

I'm now reading Tertullian, Cyprian, and others of the church fathers with great interest. In some ways they are more relevant to our time than the Reformers, and at the same time they provide a basis for talks between Protestants and Roman Catholics.

It is becoming clearer every day that the most urgent problem besetting our Church is this: How can we live the Christian life in the modern world?

The issue can no longer be evaded. It is becoming clearer every day that the most urgent problem besetting our Church is this: How can we live the Christian life in the modern world?

Christ has not called us to be popular, but to be faithful. We are not saved to be relevant to the crowds; we are saved to reflect Christ.

Compassion without action is meaningless.

We don't go to Shakespeare to find out about life in Elizabethan England; we go to Shakespeare to find out about ourselves now.

Stop this attitude that older people ain't any good anymore! We're as good as we ever were - if we ever were any good.

The accused were to be tried under a three-hundred-year-old Act. The Treason Act of 1351 had come into being during the reign of Edward III, its purpose to define and limit the number of offences classed as treason. It sill exists today. The