Quotes About Impact

Supongo que lo importante es aportar algo –dijo ella–. Cambiar las cosas, vaya. –¿En qué sentido, el de "cambiar el mundo"? –No, todo el mundo no, sólo la pequeña parte que te rodea.

Fue un día memorable, pues obró grandes cambios en mí. Pero ocurre así en cualquier vida. Imaginémonos que de ella arrancáramos un día especial y pensemos en lo distinto que podría haber sido su curso. Deténgase el lector y piense por un momento en la larga cadena de hierro o de oro, de espinas o flores que, de no ser por la formación del primer eslabón en un día memorable, jamás le hubiese atado.»

Better by far to be good and courageous and bold and to make difference. Not change the world exactly, but the bit around you.

You are not just here to fill space or be a background character in someone else's movie. Consider this: nothing would be the same if you did not exist. Every place you have ever been and everyone you have ever spoken to would be different without you. We are all connected, and we are all affected by the decisions and even the existence of those around us.

It was like being punched in the face and the stomach at the same time

A good advertisement is one which sells the product without drawing attention to itself.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.

Rosser Reeves: 'Do you want fine writing? Do you want masterpieces? Or do you want to see the goddamned sales curve start moving up?

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years?

The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a feeling of uplift and confidence?' Alcoholics

When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

If it doesn't sell, it isn't creative.

What you say in advertising is more important than how you say it.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.

The headlines which work best are those which promise the reader a benefit

Sound an alarm! Advertising, not deals, builds brands.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

C.S. Lewis and Billy Graham once did.

A group of people get together and exist as an institution we call a company so they are able to accomplish something collectively that they could not accomplish separately – they make a contribution to society, a phrase which sounds trite but is fundamental.