Quotes About Strategy

Se concluye de esto que todo el que no quiera vencer no tiene más que servirse de esas tropas, muchísimo más peligrosas que las mercenarias, porque están perfectamente unidas y obedecen ciegamente a sus jefes, con lo cual la ruina es inmediata; mientras que las mercenarias, para someter al príncipe, una vez que han triunfado, necesitan esperar tiempo y ocasión, pues no constituyen un cuerpo unido y, por añadidura, están a sueldo del príncipe. En

Niccolò Machiavelli

De aquí que sus concepciones de la historia y de la «naturaleza humana» constituyan los pilares teóricos del pensamiento maquiaveliano.

Por ello, todo príncipe prudente ha desechado estas tropas y se ha refugiado en las propias, y ha preferido perder con las suyas a vencer con las otras, considerando que no es victoria verdadera la que se obtiene con armas ajenas. No

E chi crede che ne' personaggi grandi e' benefizii nuovi faccino dimenticare le iniurie vecchie, s'inganna. Errò, adunque, el duca in questa elezione; e fu cagione dell'ultima ruina sua.

Therefore, it is necessary to be a fox to discover the snares and a lion to terrify the wolves

I hold strongly to this: that it is better to be impetuous than circumspect; because fortune is a woman and if she is to be submissive it is necessary to beat and coerce her.

Is it better to be loved or feared?

He who causes another to become powerful ruins himself, for he brings such a power into being either by design or by force, and both of these elements are suspects to the one whom he has made powerful.

A prince is also esteemed when he shows himself a true friend or a true enemy, that is, when, without reservation, he takes his stand with one side or the other. This is always wiser than trying to be neutral, for if two powerful neighbors of yours fall out they are either of such sort that the victor may give you reason to fear him or they are not. In either case it will be better for you to take sides and wage an honest war.

One Must Be A Fox In Order To Recognize Traps, And A Lion To Frighten Off Wolves

Florence which included diplomatic missions to various European courts.

at Florence which included diplomatic missions to various European courts. Imprisoned

For me, it's just going up on the mound and trying to get outs.

I'm pretty much the one that goes to the mound.

When you get out there on the mound, you've got what you've got, and you got to figure out a way to get outs.

We almost decided on a dog and a fox before we hit on the idea of using a cat and mouse.

I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'

Modern diplomats approach every problem with an open mouth.

When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.

Everything that Marvel does, it's a chess move. Nothing is by accident.

I can well imagine making acquisitions so long as these are complementary to Puma and move it forward.

A lot of designers get caught up in the creativity, but you've got to think about the legs of your collection - essentially, how the line is going to move forward.

You just have to be smart and know where you're at within the game and find the right time to be aggressive and take a shot. If it's not the right time, then move on to the next down.