Quotes About Strategy

To unite the sinews of commerce and defense is sound policy ; for when our strength and our riches play into each other's hand, we need fear no external enemy.

There is something in a war carried on by invasion which makes it differ in circumstances from any other mode of war, because he who conducts it cannot tell whether the ground he gains be for him, or against him, when her first obtains it.

On this question of war, three things are to be considered. First, the rights of declaring it: secondly, the expense of supporting it: thirdly, the mode of conducting it after it is declared.

she sprayed the inside of the car with the fire extinguisher and tossed it on the floor in the back seat, left the keys in the ignition, and walked away. "What was that for?" asked Pete. "The spray is just carbon dioxide. It'll be gone in a little while, but so will the fingerprints. If somebody traces the plates, they'll have a problem because the car's not registered in Colorado. It might buy us some time to make them trace it in other states.

Brainy folks were also present in Lyndon Johnson's administration, especially in the Pentagon, where Secretary of Defense Robert McNamara's brilliant 'whiz kids' tried to micro-manage the Vietnam war, with disastrous results.

There is no rule for market segmentation or market targeting. Do so in a way that makes sense for your environment. Do so in a manner that gives you the best information for your decision making needs.

God often goes by contrary means, and makes the enemy do his work. He can make a straight stroke with a crooked stick.

In practice we always base our preparations against an enemy on the assumption that his plans are good; indeed, it is right to rest our hopes not on a belief in his blunders, but on the soundness of our provisions. Nor ought we to believe that there is much difference between man and man, but to think that the superiority lies with him who is reared in the severest school.

Men who are capable of real action first make their plans and then go forward without hesitation while their enemies have still not made up their minds.

Think, too, of the great part that is played by the unpredictable in war: think of it now, before you are actually comitted to war. The longer a war lasts, the more things tend to depend on accidents. Neither you nor we can see into them: we have to abide their outcome in the dark. And when people are entering upon a war they do things the wrong way round. Action comes first, and it is only when they have already suffered that they begin to think.

It is useless to attack men who could not be controlled even if conquered, while failure would leave us in an even worse position.

We do not sell lipstick, we buy customers.

He remembered his father's old advice about keeping your friends close but your enemies closer.

You gotta spend money to make money,

When we think "mission" we must think "church." And the best way to link church and mission is through church planting.

In chess, once you're scared, it's hard to get a good result." Still,

I feel so comfortable when I am at the board. Even when I lose, I don't want to leave the board.

All politics is marketing. And in marketing, there are but two variables: product and salesmanship.

There's a point in conflict resolution when the next person who talks loses. You're ready to play with the big boys when you can recognize that moment.

The number one directive of any decent Master Plan is unlimited sub–Master Plans.

Actually an impromptu mini-master plan, not to be confused with the fleeting notion, half-baked idea, or emergency room spin-story for a masturbation mishap.

I go over my own escape routes all the time.

You spent a lot of political currency.' 'As Lyndon Johnson said, what good is political currency if you can't spend it?

Always walk away from a fight. Then ambush.