Quotes About Strategy

In classic Steve fashion, he would agree to something, but it would never happen," said Lack. "He would set you up and then pull it off the table. He's pathological, which can be useful in negotiations. And he's a genius.

In the annals of innovation, new ideas are only part of the equation. Execution is just as important.

When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off.

We kind of missed the boat on that, he recalled. So we needed to catch up real fast. The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it find itself behind.

Insert quarter, avoid Klingons.

Another key to fielding a great team is pairing visionaries, who can generate ideas, with operating managers, who can execute them. Visions without execution are hallucinations.31

Vision without execution is hallucination.

Most outside experts disagreed. "Maybe it's time Steve Jobs stopped thinking quite so differently," Business Week wrote in a story headlined "Sorry Steve, Here's Why Apple Stores Won't Work.

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

Although Jobs later said that he was not plotting to take over Apple at the time, Ellison thought it was inevitable. Anyone who spent more than a half hour with Amelio would realize that he couldn't do anything but self destruct, he later said

Another time, he was playing [chess] with his equal, the Duchess of Bourbon, who made a move that inadvertently exposed her king. Ignoring the rules of the game, he promptly captured it. Ah, said the duchess, we do not take Kings so. Replied Franklin in a famous quip: We do in America.

system. Jobs was furious that Google had decided to compete with Apple in the phone business. "We did not enter the search business," he said. "They

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

way that reduced the role of direct sales to universities.

The Apple Marketing Philosophy

the ideal chief executive as an outside person, an inside person, and a person of action.

counters, bleached wood floors, and a huge "Think Different" poster of John and Yoko in bed. The skeptics were wrong. Gateway stores had been averaging 250 visitors a week. By 2004 Apple stores were averaging 5,400

them for at most $9.99. Jobs came in and offered publishers what he had refused to offer record companies: They could set any price they wanted for their

innovación requiere contar con tres cosas como mínimo: una gran idea, el talento técnico para llevarla a cabo y la experiencia empresarial (además de la sangre fría para cerrar tratos) para convertirla en un éxito.

When they saw what Jobs and Johnson had built, they unanimously approved going ahead. It would, the board agreed, take the relationship between retailing and brand image to a new level.

ROBERT IGER. Succeeded Eisner as Disney CEO in 2005.

Case applied the two lessons he had learned at Procter & Gamble: make a product simple and launch it with free samples.

Jobs flew down to have lunch with Eisner, who was stunned at his audacity. They had a three-picture deal, and Pixar had made only one. Each side had its own nuclear weapons.

The Innovator's Dilemma.)