Quotes About Strategy

How do you know if you have A-players on your project team? You know it if they don't just accept the strategy you hand them. They should suggest modifications to the plan based on their closeness to the details.

I've learned to envision the ideal end to any project before I begin it now—

DEC told its prospects why they ought to buy a minicomputer, not a DEC minicomputer.

Can I trade a short-term, incremental gain for a potential longer-term, game-changing upside?

what all of this comes down to is whether you are on offense or defense. I

The number-one theme that companies have when they really struggle is they are not charging enough for their product.

when you're going 10% bigger, you're competing against everybody. Everybody's trying to go 10% bigger. When you're trying to go 10 times bigger, you're there by yourself.

If you have a 10-year plan of how to get [somewhere], you should ask: Why can't you do this in 6 months?

método bien conocido. Es una técnica de negociación. Lanzas un ancla, distraes a todo el mundo.

Si no llegas el primero a la mente de los compradores, no pierdas la esperanza. Busca una nueva categoría en la que puedas ser el primero. No es tan difícil como puede parecer.

What gets measured gets managed. —PETER DRUCKER, management theorist, author of 31 books, recipient of Presidential Medal of Freedom

Churchill did what others had not done. Rather than concede in advance, he forced Hitler to change his plans.

salami tactics—slicing off layers of opposition one by one.

salami tactics—slicing off layers of opposition one by one. Most people were distracted, some were imprisoned, and others were outmatched.

When Winston Churchill became prime minister in May 1940, Great Britain was alone. The British had won no meaningful battles and had no important allies.

The American Left specializes in being right and losing and the American Right specializes in being wrong and winning.

An eternity politician defines foes rather than formulating policies.

No battle plan can anticipate all contingencies. There are always unexpected factors including those stemming from the opponent's initiative. A battle must thus becomes a balance between plan and improvisation, between error and correction. It is a narrow line. But it is a line one's opponent must also walk. For all the balance of experience and cleverness, it is often the warrior who acts quickest who will prevail.

A great tactician creates plans. A good tactician recognizes the soundness of a plan presented to him. A fair tactician must see the plan succeed before offering approval. Those with no tactical ability at all may never understand or accept it. Nor

There is always more spirit in attack than in defence.

War is just to those to whom war is necessary.

Continua a dar da mangiare agli sciacalli e un giorno arriverà anche il leone», gli

Information is the mortar that both builds and destroys empires

marketing is about the prospect.