Quotes About Strategy

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

Building your own business is the best way to become rich. Then you can begin investing in other assets.

Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business

Before you invest in anything else, exhaust the possibilities of investing in your own business first.

My business is to succeed, and I'm good at it. I create my Iliad by my actions, create it day by day.

The first rule is not to lose. The second rule is not to forget the first rule.

We are currently not planning on conquering the world.

The first thing to decide before you walk into any negotiation is what to do if the other fellow says 'no'.

Ideas are commodity. Execution of them is not.

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

The biggest lesson I learned in the bar business is to focus on revenues. Dollars, not dimes.

Most people never realize that 80% of the work is done before you step in a room. That's why they spend their entire lives grasping for magical tactics instead of changing their entire mindset.

We built this company from the customer back, not from the company out.

Your brand is the single most important investment you can make in your business

The idea that growth equals profitability is a misconception. If you can't afford the financial or qualitative side of growth, it can just as easily put you out of business.

Business people don't need to understand designers better. They need to be designers.

The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.

Storytelling is by far the most underrated skill in business.

If you don't invest in risk management, it doesn't matter what business you're in, it's a risky business.

The single and most dangerous word to be spoken in business is no. The second most dangerous word is yes. It is possible to avoid saying either.

Be subtle! be subtle! and use your spies for every kind of business.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

It's the business that you guys are in too. We try to get as much information as we can and make the best decisions that we can for the football team.