Quotes About Strategy

Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Executives are paralyzed by the muddle. Few employees deep down in the company even know what the strategy is. And a closer look reveals that most plans don't contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don't add up to a unified, clear direction that sets a company apart—let alone makes the competition irrelevant. Does this sound like the strategic plans in your company?

To reach your organization's tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift and identify how it can be achieved with limited resources. For a new strategy to become a movement, people must not only recognize what needs to be done, but they must also act on that insight in a sustained and meaningful way. How

The planning process doesn't produce strategy

A company should never outsource its eyes. There is simply no substitute for seeing for yourself. Great artists don't paint from other people's descriptions or even from photographs; they like to see the subject for themselves. The same is true for great strategists.

innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.

Blue ocean strategy is not about being first to market. Rather it's about being first to get it right by linking innovation to value.

strategic planning should be more about collective wisdom building than top-down or bottom-up planning.

Value innovation is the cornerstone of blue ocean strategy

If you can move people by inspiring and building their confidence to own and drive your new strategy, they will be committed to seeing change through and overcoming the organizational constraints you confront.

Don't rely on market surveys.

As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

To solve a problem or to reach a goal, you don't need to know all the answers in advance. But you must have a clear idea of the problem or the goal you want to reach.

One way to make a fortune is to sell a necessity that is low in cost and repeats.

To solve a problem or to reach a goal, you, like Karl Eller, don't need to know all the answers in advance. But you must have a clear idea of the problem or the goal you want to reach.

Defected Russian Intelligence officers have revealed that World War II was fomented and used by the Russian leaders as an important part of the long-range strategy for the expansion of World Communism.

The cause of war is preparation for war.

It is not enough to do your best, you must know what to do, and then do your best.

It is not enough to just do your best or work hard; You must know what to work on.

Experience alone, without theory, teaches management nothing about what to do to improve quality and competitive position, nor how to do it.

The most important figures needed for management of any organization are unknown and unknowable.

There are two problems: i. Problems of today; ii. Problems of tomorrow, for the company that hopes to stay in business

Is it a reasonable thing, I ask you, for a grown man to run about and hit a ball? Poker's the only game fit for a grown man. Then, your hand is against every man's, and every man's is against yours. Teamwork? Who ever made a fortune by teamwork? There's only one way to make a fortune, and that's to down the fellow who's up against you.

But the basic strategy for increasing feel is consciously to switch games from a game of results to one of awareness. Usually, it is overconcern with results that leads to overcontrol and decreased feel, so change your goal to increasing awareness. Pick any awareness technique and increase your focus on whatever feel is there. Don't judge it as good or bad; merely observe it. Feel will pick up immediately, and improved results will follow as a matter of course.