Quotes About Strategy

If we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain. And the villain should be dastardly.

Step 2: Solution

When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive.

we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain.

Most marketing agents believe marketing is an art, not a science. We disagree. While there is art involved, it is very much a science. A science you can learn.

Is there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion.

Brands that position themselves as heroes unknowingly compete with their potential customers.

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.

About every third or fourth e-mail in a nurturing campaign should offer a product or service to the customer.

4.  Call the customer to a direct action leading to a sale.

Many companies confuse branding with marketing, and this confusion is costing them millions.

The next phase of your marketing should enlighten them about how your products work to solve their problems.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

If you confuse, you'll lose.

Most of us are so concerned with the way our brand looks and feels, we neglect to communicate what customers are actually looking for: a solution to their problem.

We are going to figure out your customers' story and place ourselves right smack in the middle of it.

What are the five (almost free) things you can do to grow your business? Here they are:

Customers Will Not Move Into a Fog

People are wondering how you can make their lives better, and we're going to show you how to tell them in such a way that they will want to engage with your brand.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

Branding is all about repeating the same simple message over and over until your customers have it memorized. Sliding text, then, hurts rather than contributes to your branding effort.

The one final thing a sales funnel needs to do is help your customers to memorize your offer.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

Repeating the same language in the same way in your one-liner, landing page, emails, and direct sales letters helps you brand yourself into your customer's mind.