Quotes About Strategy

There are some situations in human life, it is true, in which it may seem wiser to wait out bad times. But that is seldom a wise course where your money is concerned. If you let it get stuck in a bad venture, and if the problems last, you can go for years without having the use of that money. It's locked up when, instead, it should be out chasing gains for you in other, livelier ventures.

At Arnhem, the British fielded too many gentlemen and not enough players.

in intelligence as in everything else related to conflict victory is gained not by the side that makes no mistakes, but by the one that makes fewer than the other side. By

The prime principle of employing force in pursuit of national objectives is to ensure that it is effective.

Trying to maintain good relations814 with a communist is like wooing a crocodile, you do not know whether to tickle it under the chin or beat it on the head. When it opens its mouth you cannot tell whether it is trying to smile, or preparing to eat you up.

Diplomacy without politics is ultimately impotent.

William Slim, a shrewd, rugged Gurkha officer who would eventually show himself to be Britain's ablest general of the

It seems flippant to suggest that Hitler determined to invade Russia because he could not think what else to do, but there is something in this

David Rees' Korea: The Limited War

Washington displayed a remarkable indifference to the political future of the eastern battlefields until it was too late.

Nimitz remarked that when he sent Spruance out with the fleet, "he was always sure286 he would bring it home; when he sent Halsey out, he did not know precisely what was going to happen." Halsey's boldness was in doubt seldom, his judgement and intellect often.

Churchill or Roosevelt was he qualified to direct vast military operations. Ignorant of the concept of defence in depth, he rejected strategic retreat.

Nations are fortunate to have such leaders in time of conflict, but there are also advantages in leaders who avoid conflict in the first place.

From start to finish, he grasped the fact that the Anglo-Americans needed Russia's vast human sacrifice more than Russia needed Western supplies.

As George Orwell wisely observed a generation later, the only way swiftly to end a war is to lose it.

In Soviet thinking the concept of economy of force has little place. Whereas to an Englishman the taking of a sledgehammer to crack a nut is a wrong decision and a sign of mental immaturity...in Russian eyes the cracking of nuts is clearly what sledgehammers are for.

Machiavelli observed that 'wars begin when you will, but do not end when you please'.

Here was a manifestation of a huge, historic British folly, repeated over many centuries including the twenty-first: the adoption of gesture strategy, committing small forces as an earnest of good intentions, heedless of their gross inadequacy for the military purpose at hand.

taking a roundabout route in an effort to disorient the Amorite.

And what is our trickery, shrewdness, courage, obduracy? What else but - mind!

By definition, however, PR should be trying to achieve virality for its stories - that's one of its goals.

PR experts need to be brilliantly trained and prepared. That's not just good sense - there are very concrete and powerful reasons for that... We used to have between ten or twelve hours to solve a crisis. Now we don't even have ten minutes!

Visuals are becoming an inseparable part of our work as PR experts. Yet at the end of the day, we, the PR experts, are the people who manage content. We are the masters of content, whether it's textual or visual.

We, the PR consultants, have in essence turned from consultants into decision-makers, because now decisions have to be made instantaneously. Just because of that one change, the PR business is totally different from what it used to be.