Quotes About Strategy

Las empresas de software no se suelen plantear escribir libros. Los grupos de música no se suelen plantear filmar el proceso de grabación de canciones. Los fabricantes de coches no se suelen plantear vender carbón. Seguro que hay algo que tú podrías vender y que aún no te has planteado.

Si lo que quieres es lanzar el «nuevo iPod» o el «sustituto de Pokemon», entonces estás muerto. Estás dejando que sea tu competencia quien determine los parámetros. No serás nunca más Apple que Apple. Ellos definen las reglas del juego. No podrás nunca ganar al que pone las reglas. Tienes que redefinir el juego, y no limitarte a hacer algo un poquito mejor.

Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them. Teaching probably isn't something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them.

Unless you're a fortune-teller, long-term business planning is a fantasy.

It's tempting for people to obsess over tools instead of what they're going to do with those tools.

Accounting is a department. Marketing isn't.

Defensive companies can't think ahead; they can only think behind. They don't lead; they follow.

los planes no son compatibles con la improvisación. Y tienes que ser capaz de improvisar. Tienes

Scaring away new customers is worse than losing old customers.

Trabajar sin un plan puede dar miedo. Pero seguir a pies juntillas un plan que nada tiene que ver con la realidad da aún más miedo.

A business without a path to profit isn't a business, it's a hobby.

Start a business, not a startup Ah

There are four-letter words you should never use in business. They're not fuck or shit. They're need, must, can't, easy, just, only, and fast.

Start referring to your business plans as business guesses

Marketing isn't just a few individual events. It's the sum total of everything you do.

Act like an actual business and you'll have a much better shot at succeeding.

A company that is efficiently built around remote work doesn't even have to have a set schedule. This is especially important when it comes to creative work. If you can't get into the zone, there's rarely much that can force you into it. When face time isn't a requirement, the best strategy is often to take some time away and get back to work when your brain is firing on all cylinders.

In the end, it's not worth paying much attention to the competition anyway. Why not? Because worrying about the competition quickly turns into an obsession.

Companies need to be true to a type of customer more than a specific individual customer with changing needs.

Cut your ambition in half. You're better off with a kick-ass half than a half-assed whole.

Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to the competition. Instead of one-upping, try one-downing. Instead of outdoing, try underdoing.

Enseña y crearás un vínculo imposible de conseguir con las tácticas tradicionales de marketing.

The solution: Break the big thing into smaller things. The smaller it is, the easier it is to estimate. You're probably still going to get it wrong, but you'll be a lot less wrong than if you estimated a big project. If something takes twice as long as you expected, better to have it be a small project that's a couple weeks over rather than a long one that's a couple months over. Keep breaking your time frames down into

right—premature hiring is the death of many companies.