Quotes About Strategy

The Maoist politicization of warfare in the 1950s conceptualized a new strategy of active defense.

Istilah Tanpa Pedang tidak selalu terletak pada keharusan mengambil pedang lawan. Juga tidak berarti mempertunjukkan pedangmu sendiri dan menjadikan dirimu terkenal karenanya. Tanpa Pedang berarti tidak diserang lawan, walaupun kau sendiri tidak memiliki pedang.

I don't know who first said it, but this proverb is something I believe: A lion leading a lot of sheep can defeat a sheep leading many lions. The important part is that I must decide when I am a lion and when I must be a sheep. I don't believe you are always one or the other.

Being the best trial lawyer alone does not always win the case. What wins cases is hard work and preparation from the entire team. In each of the trials in which I have been involved, we won in large part because our team was better prepared, had a better strategy and trial theme, and knew the facts on our feet better than the other side."

After announcing the scheme, Abbott sought with some charm the absolution of his startled party. "Sometimes," he said, "it is better to ask forgiveness rather than permission.

In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don't realize that they have a much better option—they can tell their story directly to an interested market.

In PR, it's not about clip books. It's about reaching our buyers.

Organize your marketing team in this way: You want someone responsible for "getting found" (filling the top of your funnel), someone responsible for "converting" the folks who are getting pulled in, and someone responsible for "analyzing" the numbers and helping you make better decisions.

Focus on the big picture,

Good politics starts with empathy, proceeds to analysis, then sets out values and establishes the vision, before getting to the nitty-gritty of policy solutions.

We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.

This was precisely what Kennedy expected and feared Churchill was going to say. The newly installed prime minister intended to push the British to fight on until the Americans had no choice but to enter the war or watch from the sidelines as Great Britain was conquered.

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You

Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many

It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year by measuring how much you have accomplished. McKinsey imposes this discipline on its partners and pays them according to how many of the things on their lists they accomplish. Leadership

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Most good copywriters', says William Maynard of the Bates agency, 'fall into two categories. Poets. And killers.

First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.

If it doesn't sell, it isn't creative.