Quotes About Strategy

Our enemies, like the Grecian hero, have one vulnerable point. You have not touched it yet. What should have been their element of weakness has been suffered to remain an element of strength.

If you can't convert those people to paying customers, you'll have failed at one of Internet marketing's necessities—converting visitors to customers.

Relationship innovation is more important to women than product innovation is.

Combined with your meme, your theme—an unintentional rhyme—gives you double-barreled memorability.

Avoid discussing salary—he who gives a number first loses negotiating power. If backed into a corner, give a salary range rather than a finite number. Base your range on competitive data.

three main secrets of a guerrilla marketing location: Internet, Internet, Internet.

mediocre marketing with commitment works better than brilliant marketing without commitment.

Three key levers are setting the business strategy and vision, choosing the players on the executive team, and designing the organization.

Solía plantear cinco alternativas para que el presidente escogiera, enumerando en primer y último lugar las opciones más extremas y poniendo en medio las que Kissinger prefería.

Yo dedico un capítulo entero al elegante método de Cicerón, que consta de cinco pasos para la construcción de un discurso (invención, organización, estilo, memoria y ejecución)

La mejor manera de explotar el deseo de ganar puntos de tu contrincante es permitir que los gane. Concédele puntos que no perjudiquen tu objetivo de forma irreparable.

En otras palabras, una forma de conseguir que alguien esté de acuerdo contigo es estar de acuerdo con él tácticamente

utiliza la idea de tu contrincante para conseguir lo que deseas. Practica el jiu-jitsu retórico empleando los movimientos de tu rival para hacerle perder el equilibrio.

Audience targeting. When you're under attack, search out your persuadable audience. Aim your response at that audience, even if you're speaking to the bully.

Verás cuándo funciona mejor la lógica y cuándo deberías apoyarte en una estrategia emocional.

Rhetoric has a name for debating that seeks to win points: eristic.

There is no excuse among professional officers for not having a 5000 year old mind.

When your army is inferior in numbers, inferior in cavalry and in artillery, a pitched battle should be avoided. The want of numbers must be supplied by rapidness in marching; the want of artillery by the character of the maneuvers; the inferiority in cavalry by the choice of positions. . .

In war there is but one favorable moment; the great art is to seize it.

Jay R. Galbraith

Pat Roberts and I both feel very strongly that when we get to Iran, that we can't make the same mistakes. We have to ask the questions, the hard questions before, not afterwards, and get the right intelligence.

Propaganda is a soft weapon hold it in your hands too long, and it will move about like a snake, and strike the other way.

The art of taxation consists in so plucking the goose as to obtain the largest possible amount of feathers with the smallest amount of hissing.

People who make no noise are dangerous.