Quotes About Strategy

Other methods of influence—persuasion, bribery, or charismatic appeals—are push strategies. Story is a pull strategy. If your story is good enough, people—of their own free will—come to the conclusion they can trust you and the message you bring.

a few of the principles by which I live: A good gag is worth any amount of time, money and effort; never draw to fill an inside straight; always keep score in games, never in love; never say 'Muskrat Ramble'; always keep them guessing; never listen to the same conversation twice; and (this is the hard part) listen to no one.

But it won't be much of a battle, will it? Alek asked. What can an airship do to a pair of ironclads? My guess is, we'll stay absolutely still for an hour.  Just so we don't fall into any bad habits.

One thing I had learned from medicine, however, was that denial was often a good strategy; it could buy time for wounds to heal themselves.

much of modern military tactics is geared toward maneuvering the enemy into a position where they can essentially be massacred from safety.

The United States is so powerful that the only country capable of destroying her might be the United States herself, which means that the ultimate terrorist strategy would be to just leave the country alone. That way, America's ugliest partisan tendencies could emerge unimpeded by the unifying effects of war. The ultimate betrayal of tribe isn't acting competitively—that should be encouraged—but predicating your power on the excommunication of others from the group.

Tom Perkins's dictums: you succeed in venture capital by backing the right deals, not by haggling over valuations.

Johnson did what most politicians do to douse political fires: he formed a study group.

Vreme potrebno za "oporavak od posla" preduslov je za postojanje bilo kakve borbe. Radni?ka klasa ne može ni biti nosilac društvenih promena, ni raditi na regeneraciji sindikata ukoliko radništvo nema vremena da ?ita, razmišlja, prisustvuje sastancima, diskutuje, analizira, da radi na strategijama, da sanja i da deluje.

Strategic quitting is the secret of successful organizations

Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources

Marketing is too important to be left to the marketing department." David Packard

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don't have enough time and money to build a brand for everyone. You can't. Don't try. Be specific. Be very specific.

strategy is empty without change, empty without passion, and empty without people willing to confront the void.

It's foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

It's war that makes generals

The number one thing to steal from your competitors: Wisdom.

In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition. If that adversity also causes you to quit, though, it's all for nothing.

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

It's Almost Impossible to Overinvest in Becoming the Market Leader.

When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you'll be blameless.

Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything.

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.

Do you have enough money in the bank to make it if everything goes wrong? If you do, congratulations. Go run your business with focus and with confidence. Stick with the high road and do the things you need to realize your business plan. If not, don't despair. You need an alternate plan. A plan that allows you to spend a percent- age of your time each week on low-risk revenue sources. A way to bring in freelance income while you build your core business.