Quotes About Strategy

marketing strategy is a clear explanation of how you're going to get there, not where or what "there" is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.

Marketing must improve its relationship building and sales must get better at message building and delivery.

Sounding frank, honest, and sincere is, of course, a rhetorical strategy in itself, known from ancient literature as parrhesia. It's often employed by liars.

The lack of attention given to anti-submarine warfare is surprising as all five Washington navies were convinced, following the devastating U-boat campaign of 1917–18, that the submarine had now 'come of age' and was a threat to be taken seriously.

A great power has to have the discipline not only to go when necessary but to know when not to go. Getting involved in ethnic, religious civil wars is a recipe for disaster.

The best game to play, he thought, is the game you don't realize you are playing.

The best game to play, is the game you don´t realize you are playing.

Un buen psicoterapeuta es como un jugador de póquer con las apuestas altas —pensó—. Evita dar pistas a los demás jugadores para poder tirarse un farol y quedarse con lo que hay en el centro de la mesa.»

Von Clausewitz («Toda guerra presupone la debilidad humana…») y de Sun Tzu («Dale a tus enemigos lo que esperan… esto los colocará en una situación de predictibilidad… mientras tú esperas el momento extraordinario, lo que ellos no pueden anticipar»)

La táctica del avestruz aplicada a la salud: mete la cabeza en un agujero e ignora lo evidente.

Los ejércitos se preparan para la última guerra que libraron, no para la que está por venir».

There is a role for carrots and sticks, but to rely on carrots and sticks alone is effective only when we employ donkeys and we are sure exactly what we want the donkeys to do.

In war, resources lead to success: in business, success leads to resources. This is a fundamental difference between the processes of war and competition.

becomes a competitive advantage when it

I always had a long-term view of going into politics, so I suppose I was always careful. I mean, I got offered all these rinky dink tax deals, but I always paid my taxes. I am naturally quite conservative.

How does the industry seek to master the risks? Through mathematics. The common-sense version of what sophisticated investors do is diversification, a technique so old it's mentioned in the Talmud, where the strategy advocated is to have a third of your assets in trade, a third in cash and a third in land.

He had a simple maxim for all competitive or adversarial situations: work out what the other party least wants you to do, and then do it. Relieving your feelings was fun, but the best course of action was to make things as difficult as possible for the person trying to make things difficult for you.

How best to state his case. In a game of stakes and odds, Onions held a full corpse to his one arm – he didn't even have a pair.

Baseball happens to be a game of cumulative tension but football, basketball and hockey are played with hand grenades and machine guns.

Stalin fell into the trap the Marshall Plan laid for him, which was to get him to build the wall that would divide Europe.

The rules of fair play do not apply in love and war.

The fewer rules a coach has, the fewer rules there are for players to break.

This offense is all about scoring points.

at the end of the game the team with the most points on the board is going to win.