Quotes About Strategy

The purpose of all wars, is peace.

The cat is domestic only as far as suits its own ends.

Till then fool is alive ,clever will survive.

develop your own compelling way of attracting business, and getting results.

Competition might motivate you at first, urging you to expend more dollars and energy to win. But if competition leads you down the wrong path, you'll be stuck playing someone else's game.

The Modern Marketing Maze Today, the maze changes every day, making a marketer's job far more difficult than it was in the good old days. Unless you have the biggest budget of all your competitors, it no longer works to repeatedly drill in messages. You must

Too often, marketers rush in and smother consumers. Instead of a high-pressure pitch, what if you used a low-pressure (or anti-pressure) approach? Consider backing off a little. Pull customers in, rather than pushing them to buy. Build an anticipation gap.

Sometimes a company wants to create an un-Passionate experience for strategic reasons. Shopping malls contain an intentionally unfascinating environment in the middle, so that customers are more likely to flock to the stores. That's also why you won't see a clock in a mall (so you lose track of time and stay there longer). And it's also why the acoustics are bad in malls, so that stores seem like a comforting alternative.

Successful people create systems so that essential tasks always get done.

Victory awaits him who has everything in order—luck, people call it.

Forget your opponents; always play against par.

Never let up. The more you can win by, the more doubts you put in the other players' minds the next time out

The key, Deschamps said, is to maintain self-control and to know when it's okay to foul and when you are "too far up the referee's nose" to get away with it. "It's something you feel. It's a feeling. It's a form of intelligence.

We can't only try diplomacy after countries have done what we want.

I believed that the most important part of decision-making was not the justness of one's intentions but the effectiveness of one's actions.

Whenever my own thoughts about the state of the world headed toward a similarly bleak impasse, I would brainstorm with my team about how we might 'shrink the change' we hoped to see (p. 517).

I've heard old cunning stagers Say, fools for arguments use wagers.

For all a rhetorician's rulesTeach nothing but to name his tools.

A skilful leech is better far, than half a hundred men of war.

Union may be strength, but it is mere brute strength unless wisely directed.

Above and beyond their primal concern with security, different states define their interests in different ways.

There are goods so opposed that we cannot seize both, but, by too much prudence, may pass between them at too great a distance to reach either.

Treating your adversary with respect is striking soft in battle.

You can't be in politics unless you can walk in a room and know in a minute who's for you and who's against you.