Quotes About Strategy

Stated another way, the product with the easier decision-support system often has the competitive edge, even if the product, considered apart from that system, is not superior. The fact that it's easy to decide on becomes an actual feature of the product.

Focused word of mouth from the right sources in the right sequence at the right level in the right form at the right pace is going to lead them through a very easy-to-make series of decisions, without wasting time, effort, and money.

There is another thing to consider: The best product does not always win; the easiest-to-decide-on product wins. I believe that this is the biggest marketing breakthrough in the last several decades.

The product that wins is not always the "best" product. It's the product that makes the product decisions smooth, easy, fun, and fast.

Your job as a marketer is to make your product the "easiest-to-decide-on" product in its field.

F.W. Woolworth, the founder of the largest retail chain of its time, said, "I'm the world's worst salesman. Therefore, I must make it easy to buy.

It's not whether you're right or wrong, but how much money you make when you're right and how much you lose when you're wrong.

My peculiarity is that I don't have a particular style of investing or, more exactly, I try to change my style to fit the conditions.

Football is a simple game; twenty-two men chase a ball for ninety minutes and at the end, the Germans always win.

I am a war president.

When I take action, I'm not going to fire a $2 million missile at a $10 empty tent and hit a camel in the butt. It's going to be decisive.

You know, one of the hardest parts of my job is to connect Iraq to the war on terror. --George W. Bush, interview with CBS News' Katie Couric, Sept. 6, 2006

No, I know all the war rhetoric, but it's all aimed at achieving peace.

TARP] The strategy was a breakthrough intervention in the free market.

The best way to keep America safe from terrorism is to go after terrorists where they plan and hide.

The strategy focuses on taking the fight against terrorists directly to them, isolating the terrorists from each other and potential allies, and disrupting plots before attacks occur.

There is nothing so likely to produce peace as to be well prepared to meet the enemy

A bad war is fought with a good mind.

To be prepared for war is one of the most effective means of preserving peace.

Much was to be done by prudence, much by conciliation, much by firmness.

To be prepared for war is one of the most effectual means of preserving peace.

Could you tell me, Maigret, why plainclothes policemen always go around in twos, just like plumbers?

Nothing more likely,said Hannasyde. I've got to try and rattle him. It's him that'll do the rattling,said the Sergeant darkly. he's the nearest thing to a snake I've seen outside of the Zoo.

Surprise is the essence of attack!