Quotes About Strategy

You can talk about results all you want, but they remain nothing more than ideas until you decide exactly how you're going to measure them.

So, start every change project with a clear and compelling statement of the goal you're trying to achieve. Measure your progress. Don't leave it to intuition or hunches. Measure your measures by the behavior they influence. And finally, measure the right thing, and measure it frequently.

to play everything close to the vest.

To be frank, politics is about wanting power, getting it, exercising it, and keeping it.

The art of politics is learning to walk with your back to the wall, your elbows high, and a smile on your face. It's a survival game played under the glare of lights.

Politics is a game of friends.

Vision is not political rhetoric.

A successful politician must not only be able to read the mood of the public, he must have the skill to get the public on his side. The public is moved by mood more than logic, by instinct more than reason, and that is something that every politician must make use of or guard against.

The four Ps (Product, Price, Place, and Promotion) have been updated with a new model: the six C's of Content, Commerce, Community, Context, Customization, and Conversation.

It's time to set our sights on the marketing funnel, aka, AIDA. AIDA stands for Awareness, Interest, Desire, and Action. (p.3)

Avinash Kaushik refers to much of media communications as "faith-based initiatives." In other words, they are often futile attempts to bridge the vast chasm between the two ends of the funnel - exposure and conversion... (p. 5)

It's time to set our sights on the marketing funnel, aka, AIDA. AIDA stands for Awareness, Interest, Desire, and Action. (p.3)... There's something inherently out of whack with the traditional marketing funnel and there are better ways to optimize it (p.7).

If you think about it, shouldn't we be spending more money against qualified prospective buyers versus shots in the dark at bagging a random stranger? Of course we should. It's a complete no-brainer. (p. 8) ... Our cardinal mistake is to forget that it is these four simple truths (or metrics) that keep us in business: 1. Getting more customers to buy from us; 2. More often; 3. To spend more with us in the process; 4. AND to recommend us to their friends (p. 15)

Getting your message in front of the right people in the right place at the right time using the right channels is the right thing to do. But what if the real optimization that needs to take place is from acquisition-led efforts to retention-led ones [retention, consolidation, and referrals]? p. 18

For worldly success, we need virtues that make us loved and faults that make us feared.

Exit strategy

Was hätte es schließlich genützt, die "ultimative Waffe" abzuwerfen und dann nicht einmal den Anruf des kapitulierenden Feindes entgegennehmen zu können?

Several studies, and a number of public statements by senior military and political personalities, testify that - except for disputes between the present nuclear states - all military conflicts, as well as threats to peace, can be dealt with using conventional weapons.

A moral vision must be balanced by the realist dimension of prudence to have a reasonable prospect of success.

Smart power is neither hard nor soft. It is both. Joseph

This could be our chance to make RiverClan great. If the other Clans are weak, we could rule over the whole forest.

She knew she would have to wait for Frecklewish to pass by on patrol; even then, Mapleshade would need the luck of StarClan to get the she-cat alone.

You'll need the whole of StarClan on your side for this one," answered Graypaw. "Call out if you need a hand. If she looks like she's going to get you, I'll sneak up behind her and whack her on the head with a stiff rabbit." Firepaw purred with amusement and trotted off toward Yellowfang.

What would happen to a leaderless Clan with rivals like ShadowClan around?