Quotes About Strategy

Swarms are one very simple way of keeping ourselves ahead of the machines.

The simpler I keep things, the better I play.

Adversaries will do the simplest thing they need to do to make an attack work.

The simplest way to win in the National Football League is to knock out the starting quarterback. You know, throughout the years, history has proven if your number one quarterback goes down, your chances for success become very limited.

I've learned that football is a stupid sport for intelligent people because the simplest things are truly also the most difficult to get right.

People understand the simplicity of violence, and martial arts has always been about the more efficient way to deliver said violence upon an adversary. I've kept that philosophy as the focal point of what I do.

Baseball is so hard as it is. For me, if you simplify it, it takes a little bit of the weight off, rather than trying to figure out all these other things. It's just peace of mind.

Our goal is very simply to become the desktop for e-businesses.

Always attack. Even in defense, attack. The attacking arm possesses the initiative and thus commands the action. To attack makes men brave; to defend makes them timorous.

Warfare is theatre, I have said, and the essence of theatre is aritifce. What we show, we will not do. What we don't show, we will do.

When deliberating, think in campaigns and not battles; in wars and not campaigns; in ultimate conquest and not wars.

Alexander operated by the same principle. Let us conduct ourselves so that all men wish to be our friends and all fear to be our enemies.

The Spartans do not ask how many are the enemy but where are they. —Plutarch Sayings of the Spartans

You've got the watches," say the Taliban, "but we've got the time.

The hack is like a politician who consults the polls before he takes a position. He's a demagogue. He panders.

Figure out where you want to go; then work backwards from there.

We slew three hundred of them," replied Artemisia, "and it took two million of us to do it." These

Good," he said. "Then we'll have our battle in the shade.

The Spartans do not ask how many are the enemy but where are they. —Plutarch

End first, then beginning and middle. That's your startup, that's your plan for competing in a triathlon, that's your ballet.

Chapter 2: Managing Challenge

How do we make long-term thinking automatic and common instead of difficult and rare? How do we make the taking of long-term responsibility inevitable?

M]ission statements are treated as a substitute for leadership, and there's no substitute for leadership.

Favor moves that increase options; shy from moves that end well but require cutting off choices; work from strong positions