Quotes About Strategy

Marketing falls prey to the crack between the technology enthusiast and the visionary by failing to discover, or at least failing to articulate, the compelling application that provides the order-of-magnitude leap in benefits. A

Now if we map the three horizons onto the Growth/Materiality Matrix, we can see how they intersect with portfolio management (see Figure 2.5).

pragmatists are more interested in the market's response to a product than in the product itself. What

This material focuses primarily on marketing, because that is where the leadership must come from

there is something fundamentally different between a sale to an early adopter and a sale to the early majority, even

you get installed by the pragmatists as the leader, and from then on, they conspire to help keep you there.

Surround your disruptive core product, the thing that got you to the dance, with a whole product that solves for the target customer's problem end to end. That will keep you on the dance floor for a long time to come. The

The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.

Big enough to matter, small enough to lead, good fit with your crown jewels. If

Positioning is the single largest influence on the buying decision.

You simply cannot spend your way into the hearts and minds of technology enthusiasts and visionaries.

When two nations had a contradictory assessment of their own military power and the issue at state was vital to both nations, war was likely.

It is the problem of accurately measuring the relative power of nations which goes far to explain why wars occur. War is a dispute about the measurement of power. War marks the choice of a new set of weights and measures.

On the eve of each war at least one of the nations miscalculated its bargaining power. In that sense every war comes from a misunderstanding. And in that sense every war is an accident.

Wars can only occur when two nations decide that they can gain more by fighting than by negotiating. War can only begin and can only continue with the consent of at least two nations.

No wars are unintended or 'accidental'. What is often unintended is the length and bloodiness of the war.

Why did nations turn so often to war in the belief that it was a sharp and quick instrument for shaping international affairs when again and again the instrument had proved to be blunt or unpredictable? This recurring optimism is a vital prelude to war. Anything which increases the optimism is a cause of war. Anything which dampens that optimism is a cause of peace.

My God, I would never do anything to encourage Hanoi—I mean Saigon—not to come to the table because, basically, that was what you got out of your bombing pause, that, good God, we want them over in Paris. We've got to get them to Paris or you can't have peace….I just want you to know, I'm not trying to interfere with your conduct of it. I mean I'll only do what you and Rusk want me to do, but I'll do anything…

major in the 1st Division added. That major always took a large number of shirkers for granted, relying throughout on that "certain number of men who can be depended upon, as a general thing, to begin and end all military operations.

Churchill that he had a great many military ideas, most of them likewise bad.

A handful of soldiers is always better than a mouthful of arguments.

The fly that does not want to be swatted is safest if it sits on the fly-swat.

Winning is the science of being totally prepared.

It is absolutely necessary to be effective in the digital space, though this effort alone will not spell outreach success.