Quotes About Strategy

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

I love reality TV shows like 'Big Brother' where it's smart game to vote off the strong competitors, especially early on to give the other people a fighting chance. From a game stance, it's totally acceptable.

Puffy is like the ultimate business guy. He has so much under his belt - the whole Croc thing, the clothing line, the TV shows, the movies. That's where I see myself eventually, building my brand to be able to do all these things and be successful at each one.

Pitchers make adjustments, and it's up to the hitters to readjust and sort of tweak what they do.

Here's my thinking: Since tax reform only occurs once a generation, let's not tweak what we have and call it a day.

The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

The digital team who were running Twitter, they weren't just going to put out a tweet for fun. They're going to try and figure out how do we measure the impact. Then they'd tweet it, and if it worked, great.

The Obama Doctrine is the first presidential strategy in history that is exclusively about communicating - not implementing - policy. The Obama Doctrine seems to be 'tweet with overwhelming force.'

'Go vote' is a not a political strategy. It's hardly a slogan. Hell, it's not even a good tweet.

When people think of digital diplomacy, they think of government tweeting. It is not what it is. That is public diplomacy.

All over the world, the Trump administration is pursuing a range of policies: tweeting insults at Maduro, negotiating with a defiant North Korea, sending a small fleet of warships to the Persian Gulf to intimidate Iran. But the speed with which the president always sours on these efforts means they can never be part of any discernible strategy.

Tweeting first and asking questions later is not a good way to make policy - especially in the Middle East.

On the Twitter media team, we believe that tweets drive TV tune-in.

Too many pitchers, that's all, there are just too many pitchers Ten or twelve on a team. Don't see how any of them get enough work. Four starting pitchers and one relief man ought to be enough. Pitch 'em every three days and you'd find they'd get control and good, strong arms.

If you want a favorite book, Orson Scott Card's 'Ender's Game'. You'll be hooked. I think he's written like twelve or thirteen.

If eighty percent of your sales come from twenty percent of all of your items, just carry those twenty percent.

The Pentagon talks about our power to 'overkill' Russia ten times, twenty times, perhaps forty-eight times. For my tax money, it is sufficient to overkill them once.

I've always said - I've been making games for twenty years, and from the first day I got in this business, I've been saying, 'All I have to do is sell one more copy than I have to, to get somebody to fund my next one.'

Twenty years and $40 billion. They seem like good round numbers.

Internet players have successfully addressed the all-in play from a mathematical perspective. For example, it's fairly common to see a net player move all-in over the top from the big blind with a hand like K-Q when they have less than twenty big blinds remaining. And for good reason - it works!

I never threw the spitter, well maybe once or twice when I really needed to get a guy out real bad.

As a captain, I can't make the same mistake twice. As a player, you can get away with that, but if the captain does that, then it affects the whole team.

For somebody as successful in the Ryder Cup as I am, I don't think it's smart to sit me twice.