Quotes About Product

With films, I just scribble a couple of notes for a scene. You don't have to do any writing at all, you just have your notes for the scene, which are written with the actors and the camera in mind. The actual script is a necessity for casting and budgeting, but the end product often doesn't bear much resemblance to the script--at least in my case.

It was the ruling King of Bhutan himself who, in the 1980s, set up a system that measured national advancement according to Gross National Happiness rather than Gross Domestic Product.

What is the value of a label if the product inside isn't authentic?

A good advertisement is one which sells the product without drawing attention to itself.

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Aldous Huxley, who was once a copywriter, said, 'It is easier to write ten passably effective sonnets than one effective advertisement.' You cannot bore people into buying your product. You can only interest them in buying it.

First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.

Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.

I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.

When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

The Bible was treated as trustworthy in a way that other human products were not, because it was not viewed as a human product.

The political mind is the product of men in public life who have been twice spoiled. They have been spoiled with praise and they have been spoiled with abuse. – Calvin Coolidge

If LEGO were to reenergize product development and appeal to the world's plethora of ethnic groups and play experiences, it would have to break out of Billund.

WHAT YOU'RE ABOUT to read is the product of a deranged mind, and I, of course, am talking about the deranged mind of the supposedly loving god who allowed these totally real events to occur.

An entrepreneur sells his thoughts and ideas as a packaged product.

To have arrived on this earth as a product of a biological accident, only to depart through human arrogance, would be the ultimate irony.