Quotes About Differentiation

It isn't enough to stand up and fight darkness. You've got to stand apart from it, too. You've got to be different from it.

Competing to be the best feeds on imitation. Competing to be unique thrives on innovation.

A common mistake in strategy is to choose the same core competences as everyone else in your industry.

The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then by Porter's definition, you don't have a strategy.

Insight into customers' needs is important, but it's not enough. The essence of strategy and competitive advantage lies in the activities, in choosing to perform activities differently or to perform different activities from those of rivals. Each of the companies we've just described has done just that, tailoring their value chains to their value propositions.

Instead of competing to be the best, companies can—and should—compete to be unique. This concept is all about value.

Price competition, Porter warns, is the most damaging form of rivalry. The more rivalry is based on price, the more you are engaged in competing to be the best.

Clones fit in. Freaks stand out. Ask me which one I prefer.

Places all have their own characters. . . . But the people begin to look the same.

I used to think I'd be just like them when I grew up, but I am not. And the thing is, somewhere along the way, I stopped wanting to be like them, anyway.

If you want to be average, do what others do. If you want to be awesome, do what no one does.

People are born to be different. Yet most people spend their whole life trying to fit in and be the same as everyone else.

Pride is a personal commitment. It is an attitude which separates excellence from mediocrity.

Some things are just straw, and some things are gold, and sometimes you just have to know which is which.

Divido a la humanidad en dos campos bien diferenciados. Por un lado, el puñado de los que saben de qué se trata; por el otro, la inmensa multitud de los que no lo saben.

Focus on innovating at value, not positioning against competitors

Blue ocean strategy is not about being first to market. Rather it's about being first to get it right by linking innovation to value.

Value innovation is the cornerstone of blue ocean strategy

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

His understanding of the method by which organisms become first individualised and then personalised gave him a number of valuable insights. Basically, the process depends on cephalisation — the differentiation of a head as the dominant guiding region of the body, forwardly directed, and containing the main sense-organs providing information about the outer world and also the main organ of co-ordination or brain.

One thing is certain: Nothing will set you apart from culture more than the exclusive claims of Christianity. And it is here that we must intentionally set ourselves apart-because if we do not, we will have no message for the world!

Nuestra cultura es una tercera piel (la segunda es el entorno ecológico). La naturaleza humana es cultural. La cultura no es un aditamiento artificial del hombre, como un cierto evolucionismo sutilmente presupone. El hombre es un animal cultural, la cultura es natural y las culturas son distintas, aunque no incomunicables.

When people enter any form of competition they need to be able to connect with the audience at home; that's what makes them different.

You can't expect to be better than everybody else if you're doing the same thing as everybody else.