Quotes About Focus

Traditional marketing is not focused on creating new categories. Traditional marketing is focused on creating new customers. Traditional marketing involves finding out what consumers want and then giving them what they want, better and cheaper than the competition.

In the communication jungle out there, the only hope to score big is to be selective, to concentrate on narrow targets, to practice segmentation. In a word, positioning.

A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary. This is the law of focus. You "burn" your way into the mind by narrowing the focus to a single word or concept. It's the ultimate marketing sacrifice.

If "what is the size of the market?" is the first question your company asks itself, then you are taking the wrong road to success.

The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can't stand for something if you chase after everything.

Once we are involved in a relationship, there is no longer any such thing as a minor detail.

The feeling one has no time to get anything done provides the pressure that guarantees one does get some things done.

A great writer picks up on those things that matter. It's almost like their radar is attuned to the most significant moments.

How we feel about 'the nature of existence' is largely determined by what we have to do in the next few hours.

The clue to dieting: ensuring (not always easy) one has more exciting things to do than eat.

How seldom we notice rooftops; how easily our eyes are drawn to the more flamboyant attractions of a Roman temple or Renaissance church.

All the seriousness of his plans depends on a steady flow of blood to his brain through vulnerable network of capillaries.

Het zou goed zijn als we structuur verleende aan ons innerlijke leven en onze beste gedachten te versterken, om tegengewicht te bieden aan constante afleidingen en versnippering.

Still, though reading absorbed her, what the Queen had not expected was the degree to which it drained her of enthusiasm for anything else.

Focus on the highest, clearest, and most meaningful teaching you can find, and let all else go.

We are abundant in whatever we pay attention to. The first step to upgrading your abundance is to upgrade what you are paying attention to.

THE REALITY: You are not getting what you want because your intentions are mixed, unclear, or contrary to what you say you want. When you clarify your intentions, your desired results will follow.

It's not more time you need. It's more quality use of the time you already have.

If I have even just a little sense, I will walk on the main road and my only fear will be of straying from it.

No one is too busy to do what they actually prefer.

self-mastery is the goal of life, and controlling, bullying, or needing to fix others is a distraction from our true purpose.

What you condemn you continue. Focus on where you want to go rather than what you want to get away from.

When your intention is clear, so is the way.

En la vida todo se basa en el poder de la mente sobre la materia.