Quotes About Technology

Once IBM gains control of a market sector, they almost always stop innovation.

You Say You Want a Revolution: Interviews with Steve Jobs, Phil Schiller, Tim Cook, Jony Ive, Tony Fadell, Paul Otellini. All Things

Ethernet, the technologies developed by Bob Metcalfe

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

The Lisa was conceived as a $2,000 machine based on a sixteen-bit microprocessor, rather than

The GUI was made possible by bitmapping, another innovation pioneered at Xerox PARC.

shaping some of the greatest technological innovations of our time." —The Washington Post "A wonderfully robust biography that not only tracks Jobs's life but also serves as a history of digital technology. What makes the book come alive, though, is Isaacson's ability to shape the story as a kind

way that reduced the role of direct sales to universities.

The iMac went on sale in August 1998 for $1,299. It sold 278,000 units in its first six weeks, and would sell 800,000 by the end of the year, making it the fastest-selling computer in Apple history.

The Apple Marketing Philosophy

The roots of the personal computer can be found in the Free Speech Movement that arose at Berkeley in 1964 and in the Whole Earth Catalog, which did the marketing for the do-it-yourself ideals behind the personal computer movement.

The computer will never be as important to society as the copier."73

Jobs had perfected the art of turning product launches into theatrical productions

By this point Jobs had poured close to $50 million of his own money into Pixar—more than half of what he had pocketed when he cashed out of Apple—and he was still losing money at NeXT. He was hard-nosed about it; he forced all Pixar employees to give up their options as part of his agreement to add another round of personal funding in 1991. But he was also a romantic in his love for what artistry and technology could do together.

Then, unexpectedly, he phoned me late on the afternoon of New Year's Eve 2009. He was at home in Palo Alto with only his

producing technology requires intuition and creativity, and how producing something artistic takes real discipline. Jobs

The combination of GNU and Linux created an operating system that has been ported to more hardware platforms, ranging from the world's ten biggest supercomputers to embedded systems in mobile phones, than any other operating system. "Linux is subversive," wrote Eric Raymond. "Who would have thought that a world-class operating system could coalesce as if by magic out of part-time hacking by several thousand developers scattered all over the planet

By the end of 2010, Apple had sold ninety million iPhones, and it reaped more than half of the total profits generated in the global cell phone market.

As Jobs walked the floor of the Personal Computer Festival, he came to the realization that Paul Terrell of the Byte Shop had been right: Personal computers

Walter Isaacson

1981 Apple had $334 million in revenue, compared to Microsoft's $15 million.

The Beatles kept their end of the bargain; none of them ever produced any computers. But Apple ended up wandering into the music business. It got sued again in 1991, when

the inventors of the transistor at Bell Labs in New Jersey, moved out to Mountain View and, in 1956, started a company to build transistors using silicon rather than the more expensive germanium that was then commonly used. But

An engineer's engineer, Eckert felt that people like himself were necessary complements to physicists such as Mauchly. "A physicist is one who's concerned with the truth," he later said. "An engineer is one who's concerned with getting the job done.