Quotes About Users

For no medium is excessively dangerous if its users understand what its dangers are. It is not important that those who ask the questions arrive at my answers or Marshall McLuhan's (quite different answers, by the way). This is an instance in which the asking of the questions is sufficient. To ask is to break the spell.

How do users read on the web?" he asked then. His succinct answer: "They don't."38

The results also reinforce something that Nielsen wrote in 1997 after his first study of online reading. "How do users read on the web?" he asked then. His succinct answer: "They don't.

Ultimately, it's an invention's intellectual ethic that has the most profound effect on us. The intellectual ethic is the message that a medium or other tool transmits into the minds and culture of its users.

I've been told by professional drug users that if I did the drugs, I would like the Dead. It seems like the most effective PSA against drugs could just play some Dead jams and say, "If you do drugs, you will like this kind of music." What other deterrent would one need?