Quotes About Catch On

Jonah Berger, who conducted an exhaustive study of "most e-mailed" links on the New York Times website and wrote a book about the results, Contagious: Why Things Catch On.

I was very comfortable having a steady job on a hit show, and who knew if 'The Jeffersons' would catch on?

Is it so easy to change a cultural vision? Ease and difficulty are not the relevant measures. Here are the relevant measures: Readiness and unreadiness. If people aren't ready for it, then no power on earth can make a new idea catch on. But if people are ready for it (and I think they are), then a new idea will sweep the world like wildfire.

The relevant measures are not ease and difficulty. The relevant measures are readiness and unreadiness. If the time isn't right for a new idea, no power on earth can make it catch on, but if the time is right, it will sweep the world like wildfire.