Quotes About P&G

Thoen beautifully describes the value of prototyping: Potential users of ideas are more comfortable sharing their honest reactions when it's rough, just as people at P&G are less emotionally invested in their ideas. "The barrier of getting feedback from the consumer side is lower," Thoen says, "and the barrier for accepting feedback from the company's point of view is lower as well.

Without question the key to the success of P&G is its commitment to the development of brand equity, the brand management system that supports it, and the ongoing investment in marketing that sustains it.

P&G is known on Wall Street as a firm which takes a long-term view of its brand profitability.

P&G started in 1837, Nestle in 1857. These companies have been around for so long because they are in tune with society. They are very responsible companies, despite the challenges that they sometimes deal with, all the criticism they get.

If I hadn't gone to Stanford, I'd be working at P&G now.