Quotes About Iteration

recognize the value of seeking out active users and showing them works in progress to develop opportunities and ideas and to see how they react.

That was the trouble with formulating a system: what could you do but repeat it?

In my mind, it's always easier to do a sequel than an original.

When a movie becomes very successful, it's automatic that people will start thinking a sequel, a prequel, a quel-quel.

I'm an investor in MakerBot, which is a good example of the 'thingiverse'. The idea of applying collaboration and rapid iteration to things that we interact with and hold in our hands every day is super revolutionary.

streams do not make iteration obsolete

NEVER start sketching screens and then try to reverse-engineer a CM from them. This is a rookie mistake that can get you ejected from the Jedi academy.

Starting the design process focused on graphic design instead of interaction design is a common and costly amateur mistake. However, to deliver a professional quality experience, the execution stage must finish strong in this area. One of the economic advantages of conceptual model-based IxD is that, by the time high-fidelity mockup generation becomes appropriate, the foundation will be so stable that the graphic design work will require far fewer iterations.

Bill Gates is a very rich man today... and do you want to know why? The answer is one word: versions.

One thing that being a scientist has taught me is that you can never be certain about anything. You never know the truth. You can only approach it and hope to get a bit nearer to it each time. You iterate towards the truth. You don't know it.

Interaction design is not guesswork.

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

I don't think I've ever made something that I'm totally satisfied with. That feeling of doubt, or wanting to do more, is my engine to move forward and make the next iteration.

Launch Fast" is Paul Graham's mantra. Move from the idea to a minimally functional product as quickly as possible. Only by getting a product into the hands of customers, even if the product is only a prototype, is it possible to know what customers want.1 Launching fast is how to make something people want. Judging by the advice that they

Success seems to go round in circles.

Every time you work, you have to do it all over again, to rid yourself of this dross. I suppose for a person who is not an artist or not attempting art, it is not dross, because it is the common exchange of everyday life.

What if we had a chance to do it again and again, until we finally did get it right? Wouldn't that be wonderful?

Good ideas come from bad ideas, but only if there are enough of them.

When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.

All writing is rewriting.

Lean brands are the result of continually testing assumptions.

Don't mistake this approach for skimping on quality, either. You still want to make something great. This approach just recognizes that the best way to get there is through iterations. Stop imagining what's going to work. Find out for real.