Quotes About Bernays

Bernays approached the age of mass media like a scientist in search of general principles, which he recorded in articles and books: Crystallizing Public Opinion, Propaganda, The Engineering of Consent.

Propaganda mainly tells us that Bernays's true métier was to help giant players with their various sales and image problems.

That propaganda easily seduces even those whom it most horrifies is a paradox that Bernays grasped completely; and it is one that we must try at last to understand, if we want to change the world that Edward Bernays, among others, made for us.

The public relations counsel must deal with the fact that persons who have little knowledge of a subject almost invariably form definite and positive judgments upon that subject.

Revolución de Octubre en la Guatemala de 1944, cuando la United Fruit comenzó a sentirse en peligro. Las ideas y relaciones de Bernays serían utilísimas para derrocar al supuesto «gobierno comunista» guatemalteco y reemplazarlo por uno más democrático, es decir, más dócil a sus intereses.

La publicidad y las relaciones públicas existían desde antes de que él naciera, por supuesto, pero Bernays había elevado ese quehacer, que todas las compañías usaban pero consideraban menor, a una disciplina intelectual de alto nivel, como parte de la sociología, la economía y la política.

The counsel on public relations," Mr. Bernays explains, "not only knows what news value is, but knowing it, he is in a position to make news happen. He is a creator of events.