Quotes About Understanding

Predictable marketing requires an understanding of the circumstances in which customers buy or use things. Specifically, customers—people and companies—have "jobs" that arise regularly and need to get done. When customers become aware of a job that they need to get done in their lives, they look around for a product or service that they can "hire" to get the job done.

If you can't describe what you are doing as a process, then you don't know what you are doing.

Companies focus too much on what they want to sell their customers, rather than what those customers really need. What's missing is empathy: a deep understanding of what problems customers are trying to solve.

For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.

It's impossible to have a meaningful conversation about happiness without understanding what makes each of us tick. When we find ourselves stuck in unhappy careers—and even unhappy lives—it is often the result of a fundamental misunderstanding of what really motivates us.

When people ask me something, I now rarely answer directly.

Adopting new technologies can improve the way we solve Jobs to Be Done. But what's important is that you focus on understanding the underlying job, not falling in love with your solution for it.

children will learn when they are ready to learn, not when we're ready to teach them.

Indeed, while experiences and information can be good teachers, there are many times in life where we simply cannot afford to learn on the job. You don't want to have to go through multiple marriages to learn how to be a good spouse. Or wait until your last child has grown to master parenthood. This is why theory can be so valuable: it can explain what will happen, even before you experience

But just as was true in understanding flight, problems in our lives don't always map neatly to theories on a one-to-one basis.

Excuse me. Can you help me understand what job you are trying to do with that milkshake?" When they'd struggle to answer this question, we'd help them by asking, "Well, think about the last time you were in this same situation, needing to get the same job done—but you didn't come here to hire that milkshake. What did you hire?" The answers were enlightening:

You'll see that without theory, we're at sea without a sextant.

There is no one right answer for all circumstances. You have to start by understanding the job the customer is trying to have done.

If you work to understand what job you are being hired to do, both professionally and in your personal life, the payoff will be enormous.

Yes, we can do all kinds of things for our spouse, but if we are not focused on the jobs she most needs doing, we will reap frustration and confusion in our search for happiness in that relationship.

Thinking about your relationships from the perspective of the job to be done is the best way to understand what's important to the people who mean the most to you. It allows you to develop true empathy.

Data is not the phenomenon. It represents the phenomenon, but not very well.

the path to happiness in a relationship is not just about finding someone who you think is going to make you happy. Rather, the reverse is equally true: the path to happiness is about finding someone who you want to make happy, someone whose happiness is worth devoting yourself to.

This is why theory can be so valuable: it can explain what will happen, even before you experience it.

This may sound counter intuitive, but I deeply believe that the path to happiness in a relationship is not just about finding someone who you think is going to make you happy. Rather, the reverse is equally true; the path to happiness is about finding someone who you want to make happy, someone whose happiness is worth devoting yourself to.

If you work to understand what job you are being hired to do, both professionally and in your personal life, the payoff will be enormous. In fact, it is here that this theory yields the most insight, simply because one of the most important jobs you'll ever be hired to do is to be a spouse. Getting this right, I believe, is critical to sustaining a happy marriage.

Rather, the reverse is equally true: the path to happiness is about finding someone who you want to make happy, someone whose happiness is worth devoting yourself to. If what causes us to fall deeply in love is mutually understanding and then doing each other's job to be done

Kendi yaÅŸam?n?zdaki çözülmemiÅŸ görevleri anlamak inovasyon için verimli bir zemin oluÅŸturacakt?r.

You can only shape the experiences that are important to your customers when you understand who you are really competing with.