Quotes About Copywriting

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

I could get a job in an advertising agency. I'll write copy telling people to eat more cornflakes and smoke more and more cigarettes and buy more refrigerators and automobiles, until they explode with happiness.

Begin your career as a copywriting lover, not a fighter, and you will always be doubly blessed — with good money and goodwill.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

The Gary Halbert Letter (también conocido como The Boron Letters) y Ogilvy on Advertising.

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.

Copywriting cuts the communication cord between word and feeling. By offering instant gratification, it atrophies more subtle emotions.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

The more your copy sounds like a real conversation, the more engaging it will be.

1. Headline 2. Open – Promise or Negative Optism (See Chapter 9) 3. Credentials 4. Offer 5. Bullets 6. Choice of one 7. Price 8. Guarantee 9. Takeaway 10. Signature 11. P.S.

Writing good ads is easy when you have something to say.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.

This is the copywriters task: not to create mass desire — but to channel and direct it.

pretty websites don't sell things. Words sell things.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Your website needs to include words that sell.

Remember, words on a website sell products. It's great if the site is beautiful, but without the right words, the site won't sell anything.