Quotes About Promotion

Advertising doesn't create a product advantage. It can only convey it.

When you're in business, if you have some sort of gimmick it's a huge advantage.

Advertising is our printed salesman. It may not be pretty, but it has to be true.

We're obviously going to spend a lot in marketing because we think the product sells itself.

I'm a pitchman, my business comes from the pitch, nothing else.

Business only has two functions - innovation and marketing.

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

Well, you know, I am in the business and I like to promote myself.

No matter how good it is, your book will not sell itself.

Early to bed, early to rise, work like hell, and advertise

Word-of-mouth marketing is the best form of Free promotion

I'd like to see you move up to the goat class, where I think you belong.

Thank you, Tim Leary, Fat thought. You and your promotion of the joy of expanded consciousness through dope.

1. Headline 2. Open – Promise or Negative Optism (See Chapter 9) 3. Credentials 4. Offer 5. Bullets 6. Choice of one 7. Price 8. Guarantee 9. Takeaway 10. Signature 11. P.S.

While the mini-series based upon novels generate a good deal of interest, it's these real-life dramas that tend to draw a larger audience. Why? I chalk it up to five simple words we use in every print or televised promotion. Five words: "Based Upon a True Story." Not made up in the mind of some typist, but true. Some say that truth is stranger than fiction

I can say that every ad that I control, that I'm going to make sure my ads are positive.

The public doesn't particularly care for advertisements.

The right name is an advertisement in itself.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is what you do when you can't go see somebody. That's all it is.

I always loved advertising. If I hadn't been in fashion, I'd have been in advertising.

I've never spent any money on advertising.

Advertising has always been part show biz.

We have to spend a lot more time training people to be good advocates of U.S. business.