Quotes About BHAG

To create an effective envisioned future requires a certain level of unreasonable confidence and commitment. Keep in mind that a BHAG is not just a goal; it is a Big, Hairy, Audacious Goal.

Core Purpose: the one word/idea/speech driving the business 2.   BHAG®: the one 10- to 25-year goal for the company 3.   Profit per X: the one overarching KPI representing the core economic engine of the enterprise 4.   Brand Promise: the one most important measurable promise (of three) representing the brand 5.   The Critical Number: the one key driver for the year and the quarter