Quotes About Vision

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

There will never be great architects or great architecture without great patrons.

The public don't know what they want; it's my job to tell them.

Graphic design is the fiction that anticipates the fact.

You cannot defend your design without knowing what you're designing for.

I want to create an atmosphere that can be consciously plumbed with seeing, like the wordless thought that comes from looking in a fire.

Do not seek to change what has come before. Seek to create that which has not

Design is the key to everything. If you learn how to design you can do anything.

I don't design clothes, I design dreams.

Design is inherently optimistic. That is its power.

On the value of blind shots to golf course design.

Architecture is about ideas in the first place. You don't get to design until you have an idea.

My work is the embodiment of dreams in one form or another.

Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.

Define what the product will do before you design how the product will do it.

The most important job of an entrepreneur is to design the business before there is a business.

Creativity is to think more efficiently.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.

Everything starts with design.

In designing a lifestyle brand, you have to know more than just designing clothes.

Once you have the statement, it will design itself.

Art lies in conceiving and designing, not in the actual execution' - this was left for lesser minds.

Be willing to get fired for a good idea.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.