Quotes About Vision

What do you want your marriage to look like?" he repeated. I'd never thought about it. I'd spent countless

4 CREATE YOUR ONE-LINER

We must tell our customers how great their life can look if they buy our products and services

offering a vision for how great a customer's life could be if they engage your products or services.

Remember, customers want to know where you can take them. Unless you identify something they want, it's doubtful they will listen.

always remember, people want to be taken somewhere.

Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.

Customers Will Not Move Into a Fog

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I felt like I was in a movie and had two cameras for eyes

Once your one-liner is refined, memorize it. Have your entire team memorize it.

by helping them imagine what life can look like when they buy your products or services.

THE ONE MARKETING PLAN YOU WILL NEVER REGRET

I wonder if what might help couples build great families is to pick a place for their family to go and then hit the gas, to work toward their vision and build it out. Relationships have a way of stabilizing when in motion. Until then, they just feel like a road trip to nowhere.

Being specific matters. Kennedy would have bored the world had he cast a vision for a "highly competitive and productive space program." Instead, he defined the ambition specifically and as such inspired a nation: "We're going to put a man on the moon.

Think BIG! You are going to be thinking anyway, so think BIG!

Make America great again.

The future belongs to the dreamers, not to the critics. The future belongs to the people who follow their heart no matter what the critics say, because they truly believe in their vision.

where the main job of the entrepreneur is to define the mission, find and inspire the team, and lead.

As long as you're going to be thinking anyway, think big.

Leaders need to have a fire in their heart, and a good reason for being—the

And the sight

You amaze me, he said. You think nothing exists if you can't see it.

She cast a charmed theatrical light about her so that to see anything through her eyes was to see it in brighter colors than ordinary.