Quotes About Business

Value innovation is not the same as technology innovation.

With your blue ocean move chosen, and its market potential confirmed, it's time to formalize your business model.

There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.

strategy perforce becomes a zero-sum game where one company's gain is another company's loss

Strategic move will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period.

It is not enough to maximize the size of the blue ocean you are creating. You must profit from it to create a sustainable win-win outcome.

This is not to suggest that companies will suddenly stop competing or that the competition will suddenly come to a halt. On the contrary, the competition will be more present and will remain a critical factor of market reality. As captured on the dynamic PMS map, red ocean and blue ocean strategies are complementary strategic perspectives, with each serving different and important purposes.

adopting a blue ocean creator's business model is easier to imagine than to do. Because blue ocean creators immediately attract customers in large volumes, they are able to generate scale economies very rapidly, putting would-be imitators at an immediate and continuing cost disadvantage.

Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon.

the cornerstone of blue ocean strategy. Value innovation, not innovation per se

Effective blue ocean strategy should be about risk minimization and not risk taking

Blue ocean strategy does not see competition as bad. However, unlike traditional economic thought, it does not see competition as always good.

The more that companies share this conventional wisdom about how they compete, the greater the competitive convergence among them.

By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

This is a trap many companies fall into. Lacking a holistic understanding of strategy

Find the right price for an irresistible offer, which, by the way, isn't necessarily the lower price.

blue oceans were seldom the result of technological innovation per se;

os próprios clientes não são capazes de imaginar como criar novos espaços de mercado inexplorado.

Most blue oceans are created from within, not beyond, red oceans of existing industries

By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

In a study of business launches in 108 companies, we found that 86% of those new ventures were line extensions—incremental improvements to existing industry offerings—and a mere 14% were aimed at creating new markets or industries.

Cómo la estrategia moldea la estructura» explica la forma de seleccionar el enfoque correcto y, sea cual sea la estrategia seleccionada, cómo alinear tres propuestas estratégicas: una propuesta de valor que atraiga a los compradores, una propuesta de beneficio que permita a la compañía ganar dinero con esta propuesta de valor, y una propuesta a las personas que motive a los que trabajan con o para la compañía a ejecutar la estrategia.

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