Quotes About Business

My definition of marketing is simple—it's all about educating the marketplace that your business can solve problems, fill voids, or achieve opportunities and goals the way no other business can.

The USP is the nucleus around which you build your success, fame, and wealth. So you'd better be able to state it. If you can't state it, your prospects won't see it. Whenever a client needs the type of product or service you sell, your USP should bring you or your company immediately to mind. Clearly conveying the USP through your marketing and business performance will make business success inevitable. But you must boil down your USP to its bare essence.

the key to rapid success as a preeminent business is to fall in love with your clients.

An endless number of these unmade connections exist to this day, especially in the business world. You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success. The problem is, you just don't see them. I

To get your prospects and clients to see you or your business as offering them a superior benefit or advantage that no other competitor offers them is the essence of a unique selling proposition (USP). You

Marketing is the greatest return-on-investment activity a business can ever do. Let

Create a worldwide personal network of quality business players (i.e., a mastermind group, a board of advisors, or a private group of mentors—call it whatever you want to) who will help you solve any problem your business encounters—and fast, because they've already faced and overcome such problems themselves. Let

You might be thinking, "My business responsibilities don't include clients and selling. I'm in the accounting/human resources/quality-control/MIS/production department." Think again. The fact is, everyone is in sales.

Customer: A person who purchases a commodity or service. Client: A person who is under the protection of another.   The

as long as their salespeople maintain sales from existing clients at past levels or above, give them 100 percent of the profit on the first sale for every new client they bring in. They'll be ten times more motivated to sell new clients.

Research has shown that 63 percent of Americans will pay as much as 36 percent more to patronize a business that is environmentally friendly.

A business that can't make the commitment to three entries a week doesn't need and shouldn't have a blog.

establish three sales points on the way to the exit.

Avoid the worst months for direct mail: March, May, and June; the best months are January, February, and October. The period January through March is best for business direct mail.

I attended a board meeting the next year when the chairman announced that the year would be devoted to no growth.

Jay Conrad Levinson

When you ask the right questions, consumers will tell you what to do to make your business more profitable. Simply by listening to consumers, you will do the smart thing far more often than if you simply decide to go it alone.

It costs six times more to sell a product or a service to a new customer than it does to an existing customer.

Women start companies at twice the rate of men and employ more people than the Fortune 500 combined.

They make it part of their DNA because they know that it now costs six times more to sell something to a new customer than to an existing customer.

majority of successful business owners will tell you flat out that obtaining referrals is the most powerful tactic for attracting new customers.

Testimonials are nearly as good as money in the bank, but referrals really are money in the bank.

For various ideological reasons, the business world, the entertainment industry, and most users of the World Wide Web have shown little interest in a serious critique of digital media, but they are all eager to use digital technology to extend and remake forms of representation and communication.

Politics is just show business for ugly people.