Quotes About Business

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

Another way to offer a reward is to start an affiliate program. You can offer your customers a 10 percent commission on the orders they bring to you.

Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

What most brands miss, however, is that there are three levels of problems a customer encounters.

Just use the words from your BrandScript to populate your sales funnel.

The Marketing Made Simple Checklist will show you the way.

The plan section of your website tells customers what path they need to follow to do business with you.

Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do, so we've created a communication framework that helps people clarify their message. When you clarify your message, word starts to spread about your company and your business grows.

The larger point here is simple: the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.

Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.

we must show people the cost of not doing business with us.

If you're shopping for a caterer for an upcoming party, for example, you'll be more likely to do business with a company that breaks down their process into three steps:         1.    Tell us about your event.         2.    Let us create a custom menu.         3.    Host the party of your dreams.

MarketingMadeSimple.com

If you have a clear message and no sales funnel, your business will not grow.

You will start with building curiosity for your business through a one-liner and website wireframe.

For example, if we own a house-painting business, our customer's external problem might be an unsightly home. The internal problem, however, may involve a sense of embarrassment about having the ugliest home on the street. Knowing this, our marketing could offer "Paint That Will Make Your Neighbors Jealous.

but the benefits of featuring the potential pitfalls of not doing business with us are much easier to include than we may think. Blog subjects, e-mail content, and bullet points on our website can all include elements of potential failure to give our customers a sense of urgency when it comes to our products and services.

Then you will take your customer through the enlightenment phase by creating lead generators and nurture emails.

If you want J. J. and I to take you through the Marketing Made Simple Checklist in video format, visit BusinessMadeSimple.com and register for our very inexpensive online platform. Use the code "Marketing" to get a buy-one-gift-one offer, allowing you and your entire team to use the platform for half the cost.

In order to ease our customers' concerns, we need to place large stones in that creek. When we identify the stones our customers can step on to get across the creek, we remove much of the risk and increase their comfort level about doing business with us. It's as though we're saying, "First, step here. See, it's easy. Then step here, then here, and then you'll be on the other side, and your problem will be resolved.

Plans can take many shapes and forms, but all effective plans do one of two things: they either clarify how somebody can do business with us, or they remove the sense of risk somebody might have if they're considering investing in our products or services.

newsletter. This "something" is a lead generator, a resource that magnetically attracts people to our businesses and invites them to take action.

Creating sales may not be the main reason you are in business, but it is the main reason you will stay in business.