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Not only are you anal, but you are anal about things most people have never even heard of.

4–5: Helpful. If your final score is 4 or 5, then paid advertising on Facebook has the potential to bring you more customers, but it will take a bit of work, and it probably should not be your primary source of traffic. The biggest benefit of being on Facebook is to provide you another channel to connect to existing customers and to collect detailed customer demographics.