Quotes About Psychographic

Traditionally, marketing always starts with segmentation—a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles.

Exfiltrated metadata from internet service providers and social media platforms can be plugged into big data analytics and once the right algorithm is applied, can allow an adversary surgically precise psychographic targeting of critical infrastructure executives with elevated privileges. Why is no one talking about this?

If you can think psychographically and not demographically, you can really target a lot more audiences.