Quotes About Passives
promoters, who recommend the brand; passives, who are neutral; and detractors, who are unlikely to recommend the brand. The Net Promoter Score is measured by the percentage of promoters subtracted from the percentage of detractors. The key argument is that the ill effect of negative word of mouth reduces the good effect of positive word of mouth.
~ Philip Kotler
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It had a quaint twentieth-century feel and made Nell oddly nostalgic for the days when dangerousness was a function of mass and bulk. The passives of that era were so fun to watch, with their big, stupid cars and big, stupid guns and big, stupid people.
~ Neal Stephenson
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